(a) Serving and Customizing Advertising: We leverage personal data to facilitate the delivery of advertisements on Publisher Websites. This includes providing ads that align with your interests inferred from your activities on Publisher Websites. To achieve this, we may create interest-based advertising segments or audiences. We may also integrate the information we collect with additional data obtained from third parties to customize the ads we present to you.
(b) Ad Reporting, Conversions, Analytics, and Frequency Capping: We use your data to generate and offer insights regarding advertising activity. This encompasses tracking if ads are clicked, monitoring ad views, assessing click-through rates, implementing frequency capping to avoid overexposure to the same ad, and enhancing the efficiency of our ad delivery services.
(c) Fraud Detection and Prevention and Security: We process personal data to identify and mitigate fraudulent ad impressions, clicks, installs, or queries, to safeguard our Publisher Websites, and to ensure the security of our services.
(d) Service Support and Improvement: We utilize personal data to enhance our advertising services, optimize navigation and display features, and ensure smooth functioning of our services.
(e) Marketing: In accordance with relevant legislation, we may merge and utilize all types of data collected from you, both online and offline and including data from third parties, for marketing purposes. Unless explicitly stated at the time of data collection, we may share the information we gather from you and third-party sources with entities not governed by this privacy statement (such as other marketers, retailers, and participatory databases) to market products or services to you. This also entails licensing insights regarding your interests and activities, as well as marketing segments developed using such data, to third parties for their marketing initiatives.
(f) Anonymous Information: We may generate aggregated, anonymized data about you and other users of the Publisher Websites by omitting details (like your name) that could be used to identify an individual ("Anonymous Information"). We can use this Anonymous Information for any legally permitted purpose and may disclose Anonymous Information to third parties at our discretion.
(g) Cross-Device Tracking: We may employ cookies in conjunction with the data we collect (e.g., IP addresses and unique mobile device identifiers) to attempt to locate the same unique users across various browsers or devices (such as smartphones or tablets), or we may work with service providers who do this, to maintain your preferences across devices and to analyze the usage of the Publisher Websites.
Sharing Personal Data with Third Parties SS+ is committed to protecting your personal data and will only share this data with third parties upon receiving your explicit permission. However, there may be instances where SS+. is legally required to disclose certain information, such as to law enforcement authorities in the context of a criminal investigation. In these situations, SS+ will only release the data if it is evident that a legal obligation to do so exists.
Beyond the situations described in this Privacy Policy, SS+ may (and you hereby authorize us to) share or disclose information collected from and about you on the Publisher Websites with other companies or individuals in the following scenarios:
(a) Administrative and Legal Reasons: Despite any other terms of this Privacy Policy, we reserve the right to access, use, preserve, transfer, and disclose your information to third parties under certain circumstances:
(i) To comply with applicable law, regulations, subpoenas, government requests, or legal processes, or in connection with a legal investigation, if deemed necessary or permissible by law, based on our good faith judgment.
(ii) To ensure the safety, rights, property, or security of SS+, its products, services, or any related parties.
(iii) To address fraud, security, or technical issues.
We may also use identifiers and other information to identify users in cooperation with third parties such as copyright owners, internet service providers, wireless service providers, and law enforcement agencies. This may include disclosing such information to these third parties when deemed necessary (the "Legal Use"). These disclosures may occur without any prior notice to you.
(b) Sales or Transfer of Business or Assets: In the event that SS+ undergoes a business transition, such as a sale, merger, transfer, exchange, or disposal of all or part of our business or assets, including a potential bankruptcy, the new company would inherit the information collected by us and would adhere to the rights and obligations concerning your information as described in this Privacy Policy (the "Acquisition Use").
Legal Grounds for Using (Processing) Your Information For visitors from the European Economic Area (EEA), our legal basis for collecting and using the personal information described will depend on the specific information in question and the context in which we collect it. Generally, we will process your information on the following legal bases:
Performance of Contract: We will process your information when it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. For instance, we need to process your personal data to provide you with the services you sign up for.
Legitimate Interests: We may process your information when it is necessary for our legitimate interests, except where such interests are overridden by your interests or fundamental rights and freedoms. Legitimate interests may include:
To personalize our services and provide targeted marketing, which is beneficial for both you as a user and us as a service provider. To enhance and improve our services, to better understand how users interact with our services, and to ensure the security of our services. To conduct business analytics and to conduct research and development. Consent: In some cases, we may process your information based on your explicit consent. In such instances, we will obtain your consent for the processing of such data for specific purposes communicated to you. You have the right to withdraw your consent at any time.
Please note that if you are asked to provide consent, you can refuse, and you can also withdraw your consent at any time by contacting us. If you do so, this will not affect the lawfulness of the processing based on consent before its withdrawal.
If you require further information about the legal grounds we rely on to process your information, or if you have any other questions in this regard, please reach out to us using the contact details provided in the "Contact Us" section of our website.
Third Party Advertising Partners SS+ collaborates with a range of third-party advertising companies to display ads on Publisher Websites, as well as on other websites across the internet and in different media forms. Furthermore, we utilize analytics services supported by third-party companies to analyze trends and track user activity. These third-party companies may employ tracking technologies to gather usage information about you and may merge this data with information they collect from other sources.
